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Choosing any kind of provider, whether it's the person who cuts your hair, works on your car, or is responsible for the management of your health, can be a daunting task.

In any profession, there are individuals who are good at what they do and individuals who are, well, not as good at what they do. There are service providers with different personalities and attitudes, with different expertise in specialized areas, and with different degrees of dedication and ambition.

Searching for a dentist is not like rifling through online dating profiles where you are able to filter the results by a set of make-or-break criteria like looks, age, political preferences, and whether or not they have an unhealthy obsession with knitting.

Searching for a dentist is, however, a bit like finding the love of your life. It may seem like a pretty trivial task, but your relationship with your dentist is more important than you may realize. They are privy to all kinds of personal information, they will likely be seeing you at times when you are at your most vulnerable, and they are intimately aware of, and will be helping you make decisions about, your oral health.

When you are searching for "the one who will be drilling in your mouth," it's important to have the right criteria for evaluating prospective dentists and arriving at, well, the love of your dental life.

Licensed to Drill?

dr. drews using a power drill to install a mailbox
Installing the mail box. As you can see, I am proficient in all kinds of drills.

There are obviously fixed models of training and techniques, otherwise a doctor would not be eligible to practice, hence the DDS or DMD initials that are tagged onto their names (explained more in this post).

At the most basic level, your dentist should be a member of the American Dental Association (, which means that they agree to abide by the ADA code as a condition of their membership.

It's also a good sign if they're active in their state dental association. Here in Maine that would be the Maine Dental Association ( You can use their "find a dentist" tool to search for an ADA member dentist near you.

For checking certification, each state dental board provides specific data for every dentist; how long they've been licensed, if there have ever been any disciplinary actions taken, if they have a permit for sedation or general anesthesia, what dental school they graduated from (and when), and whether or not they are board certified in one of the nine dental specialties.

For checking licensure in the state of Maine, visit this page of the site. Check 'ALL' (under DEPARTMENT), and then 'DENTAL EXAMINERS' (under AGENCY) and you will be able to search by name.

Dedicated & Passionate?

dentists and staff taking a class
Dr. Lake and I with Matt and Megan taking a course that reviews the latest root canal techniques. Next time we are going to arrange ourselves by height.

Measuring a dentist's passion and dedication can be tough. While you can certainly try to ascertain if they seem to be excited about being a dentist during a consult, you can also measure dedication and passion by taking a look at whether they are up to date with new technology and trends in their field.

Dental boards recognize the importance of staying up-to-date and, as such, every practitioner must maintain a minimum number of Continuing Education (CE) hours every year just in order to keep their license. However, state requirements to maintain a dental license can be minimal, so it is important to try and determine whether a dentist is doing the bare essentials just to remain active in practice or if they are genuinely motivated to stay current in what is a very dynamic and constantly evolving profession.

It's okay to ask a potential dentist how much continuing education has been completed in the last 12 months.

Got Street Cred?

Dr. Lake falling into foam
Dr. Lake falls head over heels for patient reviews!

So how do you do a 'background check' on a dentist? Creeping their Facebook page, or simply Googling them is a great start, but it doesn't always give you what you need to make an informed decision regarding clinical skills - although it might yield answers on the knitting issue.

Reputation is everything, right?! You want to be sure your dentist has a good reputation in the area by checking online reviews, looking for any legitimate complaints, and asking your friends and family.

Checking online patient reviews on places like Google, Yelp, and SuperPages will definitely provide helpful information, but keep in mind the 80/20 rule. The 80/20 rule tells you to be skeptical if you see 100% glowing reviews - no one can be that perfect all of the time (no matter how hard we try).

The same applies to very negative reviews, too. While negative reviews can definitely provide a lot of useful information on a product or service, I have also learned that the ones which tend to have a lot of run on sentences, and a liberal use of exclamation points, are generally written by the George Costanza's of the world. Poor George, some people are just never satisfied. Of course, if you're like my wife, you will read over 45 Amazon reviews before deciding what kind of tent to buy (for the record it was a Coleman, and the deciding factor hinged on the fact that it had a doggy door).

Check with the Better Business Bureau ( to ensure that the dentist office follows sound business practices and has positive references, even if it doesn't have BBB accreditation. You can also look at any local chamber of commerce information.

Perhaps the most useful gauge when vetting a new dentist is the reputation found right inside your own social circle. A significant portion of new patients (10% - 50%) are referred by friends or family members. The logic being that the people that you relate to, and who share common interests, are more likely to have found the kind of person you would want for a dentist. This is one reason why match-making by friends and family is so common. It is also how I met my wife.

Dental Roulette?

mega deal offer It may seem like an odd strategy, but one thing to do in your quest is to pay attention to how the dentists are finding their patients. Competition can be strong for your dental dollars in both big cities and smaller towns, so if you look at how a dentist goes about finding you, the patient, it can provide some insight into the type of practice they have.

Some dentists advertise heavily across all branches of media, while others are very social, and will always be seen at important functions. Some teach part-time as a way to build their practice from contacts through academia, while others enjoy writing blog posts and participating in social media.

A dental office that takes a "Denny's" approach to marketing; 'dental special: do one crown, get the second half off' is creating a different kind of brand, and likely targeting a quantity over quality.

Most of us have a preferred mixture of things we do to help build our practice, and most of us appreciate word-of-mouth referrals. It is a huge pat on the back when a current patient recommends us to friends and family, but it is also rewarding when a new patient tells me they've visited our website and appreciated the time we take to maintain it.

Location, Location, Location!

Over 95% of visits are by patients who live within 25 miles of a dental office. Make sure your dentist is easy to get to (close to home or work definitely helps) and is easy to get in and out of. In an emergency, it's always nice if the office is nearby.

Patients who move out of state typically find a new dentist in their surrounding zip code. Except for my loyal wife, who insisted on going back to Kentucky every 6 months, just so that she could see her hairdresser of ten years. Sometimes change is hard, especially when you've found a provider that you really trust.

"Money, Money, Money!"

Out here in the real world, cost is always a factor and cost is certainly a factor when selecting a dental provider. However, it is rarely the only factor, and should not be the only factor when choosing a dentist, either.

Patients with insurance often pick a dentist office that accepts their dental insurance or are in their insurance plan's network. Some don't even bother to consider service prices at all, and some never venture a look outside of a specific insurance provider list of doctors.

Patient A: "Who cares what it costs, the insurance company is paying. Let's just go to this guy at the top of the insurance list."

Patients without insurance will often 'phone shop' for dentists in search of the lowest fees.

Patient B: "I'm totally going to trust this guy with my smile, it's the best price in town. You can't go wrong with rock-bottom prices!"

While we understand and can appreciate the need to be frugal, we also hope that you understand you often get what you pay for, which can have long-term repercussions if it's something that's going in your mouth and/or treatment that affects your smile, your ability to talk, your ability to chew . . . Enough said.

Nine-One-One, What's Your Emergency?

How a dental office manages an emergency is also a consideration. It's important that you are able to reach your provider after hours if your child gets a headbutt to the mouth by the rambunctious Labrador (yes, this happens), or you wake up on Sunday morning looking like a hamster stockpiling his breakfast in one cheek.

And while I feel it should go without saying, I'll also mention that a dental office should be clean and tidy in all areas, desks, and work spaces. The clinical team should wear a mask, gloves, and a lab jacket. Be sure to ask about sterilization procedures to ensure they are up to state code. You can find the requirements for dental sterilization procedures online here.

Where Everybody Knows Your Name...

Bottom line; there are so many different kinds of dental offices out there that there really is a perfect match for every kind of patient.

Realistically, the ideal dentist builds their practice by being understanding and doing the most conscientious work possible. Make an appointment and observe. Does everyone in the office treat you with respect? Do you feel like you were given time to ask questions? Did the dentist take time to explain things in a way that made sense to you?

I know that as a consumer, I want to be able to walk into a place of business and see the same familiar and friendly faces each time. It's important that the space is clean and uncluttered, the providers are knowledgeable and informed, and that everyone who works there seems to enjoy what they do.

My wife would also add that there are extra brownie points if there's a 'shop dog' (she recently went out of state and was in a bike shop where the owner's dog was just hanging out, that was a huge 'marketing score' for her). Obviously, we cant do that in a medical setting, which is why you may notice a lot of pictures of dogs just hanging out around the office.

Dr. Drews and Dr. Lake with heart hands If you live in Lewiston or Auburn, or any of the surrounding areas, and you're considering Drews Dental, I'll save you some of the research. Both Dr. Lake and I are members of the ADA, and we're also both very active in the Maine Dental Association. We're committed to the profession and are lifelong learners.

If you're interested in learning more about our office or the team, taking a tour, finding out what insurance we accept, how many continuing ed courses we have been to in the last few months, or just need a recommendation on the best place to get your dog groomed, give our office a call.

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